Update README

README.md

@@ -8,14 +8,16 @@ Check the [PHP Quickstart](https://auth0.com/docs/quickstart/webapp/php) to bett
 
 ## What is Auth0?
 
-Auth0 helps you to:
+Auth0 helps you to easily:
 
-* Add authentication with [multiple authentication sources](https://docs.auth0.com/identityproviders), either social like **Google, Facebook, Microsoft Account, LinkedIn, GitHub, Twitter, Box, Salesforce, among others**, or enterprise identity systems like **Windows Azure AD, Google Apps, Active Directory, ADFS or any SAML Identity Provider**.
-* Add authentication through more traditional **[username/password databases](https://docs.auth0.com/mysql-connection-tutorial)**.
-* Add support for **[linking different user accounts](https://docs.auth0.com/link-accounts)** with the same user.
-* Support for generating signed [Json Web Tokens](https://docs.auth0.com/jwt) to call your APIs and **flow the user identity** securely.
-* Analytics of how, when and where users are logging in.
-* Pull data from other sources and add it to the user profile, through [JavaScript rules](https://docs.auth0.com/rules).
+- implement authentication with multiple identity providers, including social (e.g., Google, Facebook, Microsoft, LinkedIn, GitHub, Twitter, etc), or enterprise (e.g., Windows Azure AD, Google Apps, Active Directory, ADFS, SAML, etc.)
+- log in users with username/password databases, passwordless, or multi-factor authentication
+- link multiple user accounts together
+- generate signed JSON Web Tokens to authorize your API calls and flow the user identity securely
+- access demographics and analytics detailing how, when, and where users are logging in
+- enrich user profiles from other data sources using customizable JavaScript rules
+
+[Why Auth0?](https://auth0.com/why-auth0)
 
 ## Create a free account in Auth0
 
@@ -26,10 +28,6 @@ Auth0 helps you to:
 
 If you have found a bug or if you have a feature request, please report them at this repository issues section. Please do not report security vulnerabilities on the public GitHub issue tracker. The [Responsible Disclosure Program](https://auth0.com/whitehat) details the procedure for disclosing security issues.
 
-## Author
-
-[Auth0](https://auth0.com)
-
 ## License
 
 This project is licensed under the MIT license. See the [LICENSE](LICENSE) file for more info.