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tloen authored Feb 18, 2025
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![](/assets/images/asset_pricing.jpg)

One of my favorite books is Cochrane's _Asset Pricing_. Chapter 1 of Cochrane outlines the consumption-based capital asset pricing model (CCAPM), which is a shockingly elegant account of asset prices in terms of individual consumption preferences.
One of my favorite books is Cochrane's _Asset Pricing_. Chapter 1 of Cochrane outlines the consumption-based capital asset pricing model (CCAPM), which is a pleasingly elegant account of asset prices in terms of individual consumption preferences.

When an investor purchases an asset, they are exchanging certain consumption in the present for a variable amount of consumption in the future. These quantities are related in the utility function

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