IntentIQ Analytics Adapter: initial release

modules/intentIqAnalyticsAdapter.js

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+import { logInfo, logError } from '../src/utils.js';
+import adapter from '../libraries/analyticsAdapter/AnalyticsAdapter.js';
+import adapterManager from '../src/adapterManager.js';
+import { ajax } from '../src/ajax.js';
+import { getStorageManager } from '../src/storageManager.js';
+import { config } from '../src/config.js';
+import { EVENTS } from '../src/constants.js';
+import { MODULE_TYPE_ANALYTICS } from '../src/activities/modules.js';
+
+const MODULE_NAME = 'iiqAnalytics'
+const analyticsType = 'endpoint';
+const defaultUrl = 'https://reports.intentiq.com/report';
+const storage = getStorageManager({ moduleType: MODULE_TYPE_ANALYTICS, moduleName: MODULE_NAME });
+const prebidVersion = '$prebid.version$';
+const REPORTER_ID = Date.now() + '_' + getRandom(0, 1000);
+
+const FIRST_PARTY_KEY = '_iiq_fdata';
+const FIRST_PARTY_DATA_KEY = '_iiq_fdata';
+const JSVERSION = 0.1
+
+const PARAMS_NAMES = {
+  abTestGroup: 'abGroup',
+  pbPauseUntil: 'pbPauseUntil',
+  pbMonitoringEnabled: 'pbMonitoringEnabled',
+  isInTestGroup: 'isInTestGroup',
+  enhanceRequests: 'enhanceRequests',
+  wasSubscribedForPrebid: 'wasSubscribedForPrebid',
+  hadEids: 'hadEids',
+  ABTestingConfigurationSource: 'ABTestingConfigurationSource',
+  lateConfiguration: 'lateConfiguration',
+  jsversion: 'jsversion',
+  eidsNames: 'eidsNames',
+  requestRtt: 'rtt',
+  clientType: 'clientType',
+  adserverDeviceType: 'AdserverDeviceType',
+  terminationCause: 'terminationCause',
+  callCount: 'callCount',
+  manualCallCount: 'mcc',
+  pubprovidedidsFailedToregister: 'ppcc',
+  noDataCount: 'noDataCount',
+  profile: 'profile',
+  isProfileDeterministic: 'pidDeterministic',
+  siteId: 'sid',
+  hadEidsInLocalStorage: 'idls',
+  auctionStartTime: 'ast',
+  eidsReadTime: 'eidt',
+  agentId: 'aid',
+  auctionEidsLength: 'aeidln',
+  wasServerCalled: 'wsrvcll',
+  referrer: 'vrref',
+  isInBrowserBlacklist: 'inbbl',
+  prebidVersion: 'pbjsver',
+  partnerId: 'partnerId'
+};
+
+let iiqAnalyticsAnalyticsAdapter = Object.assign(adapter({ defaultUrl, analyticsType }), {
+  initOptions: {
+    lsValueInitialized: false,
+    partner: null,
+    fpid: null,
+    currentGroup: null,
+    dataInLs: null,
+    eidl: null,
+    lsIdsInitialized: false,
+    manualReport: false
+  },
+  track({ eventType, args }) {
+    switch (eventType) {
+      case BID_WON:
+        bidWon(args);
+        break;
+      default:
+        break;
+    }
+  }
+});
+
+// Events needed
+const {
+  BID_WON
+} = EVENTS;
+
+function readData(key) {
+  try {
+    if (storage.hasLocalStorage()) {
+      return storage.getDataFromLocalStorage(key);
+    }
+    if (storage.cookiesAreEnabled()) {
+      return storage.getCookie(key);
+    }
+  } catch (error) {
+    logError(error);
+  }
+}
+
+function initLsValues() {
+  if (iiqAnalyticsAnalyticsAdapter.initOptions.lsValueInitialized) return;
+  iiqAnalyticsAnalyticsAdapter.initOptions.fpid = JSON.parse(readData(FIRST_PARTY_KEY));
+  let iiqArr = config.getConfig('userSync.userIds').filter(m => m.name == 'intentIqId');
+  if (iiqArr && iiqArr.length > 0) iiqAnalyticsAnalyticsAdapter.initOptions.lsValueInitialized = true;
+  if (!iiqArr) iiqArr = [];
+  if (iiqArr.length == 0) {
+    iiqArr.push({
+      'params': {
+        'partner': -1,
+        'group': 'U'
+      }
+    })
+  }
+  if (iiqArr && iiqArr.length > 0) {
+    if (iiqArr[0].params && iiqArr[0].params.partner && !isNaN(iiqArr[0].params.partner)) {
+      iiqAnalyticsAnalyticsAdapter.initOptions.partner = iiqArr[0].params.partner;
+      iiqAnalyticsAnalyticsAdapter.initOptions.currentGroup = iiqAnalyticsAnalyticsAdapter.initOptions.fpid.group;
+    }
+  }
+}
+
+function initReadLsIds() {
+  if (isNaN(iiqAnalyticsAnalyticsAdapter.initOptions.partner) || iiqAnalyticsAnalyticsAdapter.initOptions.partner == -1) return;
+  try {
+    iiqAnalyticsAnalyticsAdapter.initOptions.dataInLs = null;
+    let iData = readData(FIRST_PARTY_DATA_KEY + '_' + iiqAnalyticsAnalyticsAdapter.initOptions.partner)
+    if (iData) {
+      iiqAnalyticsAnalyticsAdapter.initOptions.lsIdsInitialized = true;
+      let pData = JSON.parse(iData);
+      iiqAnalyticsAnalyticsAdapter.initOptions.dataInLs = pData.data;
+      iiqAnalyticsAnalyticsAdapter.initOptions.eidl = pData.eidl || -1;
+    }
+  } catch (e) {
+    logError(e)
+  }
+}
+
+function bidWon(args) {
+  if (!iiqAnalyticsAnalyticsAdapter.initOptions.lsValueInitialized) { initLsValues(); }
+  if (iiqAnalyticsAnalyticsAdapter.initOptions.lsValueInitialized && !iiqAnalyticsAnalyticsAdapter.initOptions.lsIdsInitialized) { initReadLsIds(); }
+  if (!iiqAnalyticsAnalyticsAdapter.initOptions.manualReport) {
+    ajax(constructFullUrl(preparePayload(args, true)), undefined, null, { method: 'GET' });
+  }
+
+  logInfo('IIQ ANALYTICS -> BID WON')
+}
+
+function getRandom(start, end) {
+  return Math.floor((Math.random() * (end - start + 1)) + start);
+}
+
+function preparePayload(data) {
+  let result = getDefaultDataObject();
+
+  result[PARAMS_NAMES.partnerId] = iiqAnalyticsAnalyticsAdapter.initOptions.partner;
+  result[PARAMS_NAMES.prebidVersion] = prebidVersion;
+  result[PARAMS_NAMES.referrer] = getReferrer();
+
+  result[PARAMS_NAMES.abTestGroup] = iiqAnalyticsAnalyticsAdapter.initOptions.currentGroup;
+
+  result[PARAMS_NAMES.isInTestGroup] = iiqAnalyticsAnalyticsAdapter.initOptions.currentGroup == 'A';
+
+  result[PARAMS_NAMES.agentId] = REPORTER_ID;
+
+  fillPrebidEventData(data, result);
+
+  fillEidsData(result);
+
+  return result;
+}
+
+function fillEidsData(result) {
+  if (iiqAnalyticsAnalyticsAdapter.initOptions.lsIdsInitialized) {
+    result[PARAMS_NAMES.hadEidsInLocalStorage] = iiqAnalyticsAnalyticsAdapter.initOptions.eidl && iiqAnalyticsAnalyticsAdapter.initOptions.eidl > 0;
+    result[PARAMS_NAMES.auctionEidsLength] = iiqAnalyticsAnalyticsAdapter.initOptions.eidl || -1;
+  }
+}
+
+function fillPrebidEventData(eventData, result) {
+  if (eventData.bidderCode) { result.bidderCode = eventData.bidderCode; }
+  if (eventData.cpm) { result.cpm = eventData.cpm; }
+  if (eventData.currency) { result.currency = eventData.currency; }
+  if (eventData.originalCpm) { result.originalCpm = eventData.originalCpm; }
+  if (eventData.originalCurrency) { result.originalCurrency = eventData.originalCurrency; }
+  if (eventData.status) { result.status = eventData.status; }
+  if (eventData.auctionId) { result.prebidAuctionId = eventData.auctionId; }
+
+  result.biddingPlatformId = 1;
+  result.partnerAuctionId = 'BW';
+}
+
+function getDefaultDataObject() {
+  return {
+    'inbbl': false,
+    'pbjsver': prebidVersion,
+    'partnerAuctionId': 'BW',
+    'reportSource': 'pbjs',
+    'abGroup': 'U',
+    'jsversion': JSVERSION,
+    'partnerId': -1,
+    'biddingPlatformId': 1,
+    'idls': false,
+    'ast': -1,
+    'aeidln': -1
+  }
+}
+
+function constructFullUrl(data) {
+  let report = []
+  data = btoa(JSON.stringify(data))
+  report.push(data)
+  return defaultUrl + '?pid=' + iiqAnalyticsAnalyticsAdapter.initOptions.partner +
+    '&mct=1' +
+    ((iiqAnalyticsAnalyticsAdapter.initOptions && iiqAnalyticsAnalyticsAdapter.initOptions.fpid)
+      ? '&iiqid=' + encodeURIComponent(iiqAnalyticsAnalyticsAdapter.initOptions.fpid.pcid) : '') +
+    '&agid=' + REPORTER_ID +
+    '&jsver=' + JSVERSION +
+    '&vrref=' + getReferrer() +
+    '&source=pbjs' +
+    '&payload=' + JSON.stringify(report)
+}
+
+function getReferrer() {
+  return document.referrer;
+}
+
+iiqAnalyticsAnalyticsAdapter.originEnableAnalytics = iiqAnalyticsAnalyticsAdapter.enableAnalytics;
+
+iiqAnalyticsAnalyticsAdapter.enableAnalytics = function (myConfig) {
+  iiqAnalyticsAnalyticsAdapter.originEnableAnalytics(myConfig); // call the base class function
+};
+
+adapterManager.registerAnalyticsAdapter({
+  adapter: iiqAnalyticsAnalyticsAdapter,
+  code: MODULE_NAME
+});
+
+export default iiqAnalyticsAnalyticsAdapter;

modules/intentIqAnalyticsAdapter.md

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+# Overview
+
+Module Name: iiqAnalytics
+Module Type: Analytics Adapter
+Maintainer: [email protected]
+
+# Description
+
+By using this Intent IQ adapter, you will be able to obtain comprehensive analytics and metrics regarding the performance of the Intent IQ Unified ID module. This includes how the module impacts your revenue, CPMs, and fill rates related to bidders and domains.
+
+## Intent IQ Universal ID Registration
+
+No registration for this module is required.
+
+## Intent IQ Universal IDConfiguration
+
+<B>IMPORTANT</B>: only effective when Intent IQ Universal ID module is installed and configured. [(How-To)](https://docs.prebid.org/dev-docs/modules/userid-submodules/intentiq.html)
+
+No additional configuration for this module is required. We will use the configuration provided for Intent IQ Universal IQ module.
+
+#### Example Configuration
+
+```js
+pbjs.enableAnalytics({
+    provider: 'iiqAnalytics'
+});
+```