AdInsight: Reddit Ad Performance Dashboard

Description

AdInsight is a powerful, interactive dashboard for analyzing Reddit ad performance. It provides real-time insights into key advertising metrics, helping advertisers optimize their campaigns and maximize ROI on the Reddit platform.

Features

• Interactive date range selection for customized analysis

• Key performance metrics display (Impressions, Clicks, CTR, Conversions)

• Dynamic time series visualization of clicks and conversions

• Raw data view with download option

• SQLite database integration for efficient data storage and retrieval

• Responsive design for various screen sizes

  

Technologies Used

• Python
• Streamlit
• Pandas
• Plotly
• SQLite

Installation

1. Clone this repository: git clone https://github.com/yourusername/adinsight.git cd adinsight Create a virtual environment: python3 -m venv venv source venv/bin/activate Install required packages: pip install -r requirements.txt

Usage

1. Ensure your virtual environment is activated
2. Run the Streamlit app: streamlit run app.py Open your web browser and navigate to the URL provided by Streamlit (typically http://localhost:8501)

Data Management

• The app uses a SQLite database located at data/ad_performance.db
• To update or modify the data, use SQL commands or SQLite management tools

Future Enhancements

• Integration with live Reddit Ads API
• Advanced analytics features (e.g., predictive modeling)
• Multi-campaign comparison tools
• User authentication and personalized dashboards

Contributing

Contributions to AdInsight are welcome! Please feel free to submit a Pull Request.

License

This project is licensed under the MIT License - see the LICENSE file for details.

Acknowledgments

• Reddit for inspiration and the advertising platform
• Streamlit for making it easy to create data apps in Python
• The open-source community for the amazing tools and libraries