Update copy and links

src/overview/index.vto

@@ -13,9 +13,13 @@ title: True North
 </p>
 <p>
     This section looks at how the network is growing, who is a part of it and where they come from 
-    across the North. 
+    across the North. As well as tracking our own membership, we are particularly interested in the 
+    impact of privately owned and owner-managed businesses in the region. These are companies that 
+    operate with a socially impactful mission that is central to their existence, and that remain 
+    embedded in the communities they serve, growing at a faster rate than other businesses.
 </p>
 <ol>
-    <li><a href="/overview/membership">Membership</a></li>
+    <li><a href="/themes/innovation-change/owner-managed/">Owner-managed businesses</a></li>
+    <li><a href="/overview/membership">True North membership</a></li>
     <li><a href="/overview/northern-stars">Northern Stars</a></li>
 </ol>