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fix awkward phrasing
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@epugh
epugh committed Jul 22, 2024
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Expand Up @@ -25,7 +25,7 @@ UBI (or User Behavior Insights) is a(nother) naive attempt to create **a standar

## 🥘 Why use it

Many Search teams struggle with understanding "Why is my user doing this". They have great understanding of an incoming query and the documents returned, but no ability to connect that dot with an indicator of success, such as a click through event or event a add to cart.
Many Search teams struggle with understanding "Why is my user doing this". They have great understanding of an incoming query and the documents returned, but no ability to connect that dot with an indicator of success, such as a click through event or add to cart event.

There are A LOT of tools out there for tracking events, Google Analytics, Snowplow, etc, but each is a bit different, and each tends to lock you in. None of them think about the needs of Search teams specifically either.

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