ad-resources

These are resources to libraries that are relating to the advertising technology (adtech) industry.

Feel free to do a pull request to add a library that you know of.

Contents

• IAB Standards
  • HTML5 recommendations
  • VAST
    • VAST 4.0
  • VPAID
• Players
  • Flowplayer
  • Video.js

IAB standards

General

• iab HTML5 guidelines Google Doc
• Digital Video Glossary

VAST

VAST 4.0

VAST 4.0 is in draft. What's new:

• A new element to separate the video file for linear ads from files that use an API framework for interaction along with guidance on how to serve linear media files with VAST
• A new viewable impression tracking element to support publishers’ ability to track viewability and better manage campaign delivery

Currently in draft published in IAB's website.

• What's a VAST?
• Daily Motion vast-client

VPAID

VPAID is the standard to play interactive advertisements. There are more JavaScript implementation today.

• VPAID ad inspector
• Ryan Thompson's examples
• Adobe Animate CC bridge
  • Use this VAST tag to test on JW Player or something.
• VPAID ad base

Players

Brightcove player

Brightcove does not have a demo page.

JW Player

JW Player allows customization of player's look and feel. It also supports VAST and VPAID in JavaScript.

• Demo

Flowplayer

• Pricing
• VPAID support

Video.js

Ad plugins

• videojs-contrib-ads: Supports Video.js v5 but requires you to add in VAST and VPAID support on top of this.
• MailOnline's VAST and VPAID plugin: Support in Video.js v5 is coming. This is a full package and comes with VAST and VPAID support in a plugin.