write a sentence for each option

README.md

@@ -95,12 +95,6 @@ Followed by an update:
 
     statuspage upgrade --token=<token> --name=<repo>
 
-## Customizing
-See [customizing](docs/customizing.md)
-
-## Options
-See [options](docs/options.md)
-
 ## Translations
 The generated status page is translated via JavaScript on the client side using [webL10n](https://github.com/fabi1cazenave/webL10n). It detects the visitors preferred language and translates all strings automatically. 
 
@@ -110,3 +104,10 @@ Translations are available for the following languages:
 - de
 
 Want to add a translation? Open `translations.ini` and add it. Pull requests welcome!
+
+## Customizing
+To change styles, the logo go here: [customizing](docs/customizing.md)
+
+## Options
+
+Want to create a status page for an organisation, or a private one? See [options](docs/options.md).