Software is at the core of most business today, especially large companies. They get massive competition from smaller companies that can deliver better products through better software and product building expertise. E.g. Uber, Netflix, Amazon and others have severely impacted large companies.
We will focus on mid to large scale organisations (>20 developers at least) that already have meaningful cloud deployments and want to move faster with their products. By combining past history of building Continuous Delivery and open source tooling for AWS infrastructure management and by recruiting from the Open Source and Consulting community we can get a lot of knowledge together to help our customers.
Many of those large companies are fully aware of this and are trying to move into the Cloud (especially AWS) including a Serverless environment to limit the complexity of infrastructure they have to deal with.
They also want to create a culture and internal habits that help with rapid iterations, fast development cycles and releases.
This transition is not easy though, so they need help on different fronts
Neglecting any of those areas would mean we're not setting those companies up to succeed without us in the future. If we give their engineering teams great tools and help them implement first versions, but don't help them to build a good internal product development culture they will not be effective. This will always fall back on us as we're then seen as consultants who didn't help them.
Our most important goal is to make our Customers successful without needing our help in the future. Only then will they have enough trust in us to come back in the future and willing to afford our more expensive prices because its worth it.