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FAQ mods based on EUID edits from EP #411

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Jan 9, 2024
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FAQ mods based on EUID edits from EP #411

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FAQ mods based on EUID edits from EP
genwhittTTD Jan 8, 2024
3f377cc
updates to FAQs re opt-out
genwhittTTD Jan 9, 2024
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2 changes: 1 addition & 1 deletion docs/endpoints/post-identity-map.md
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Expand Up @@ -7,7 +7,7 @@ sidebar_position: 08

# POST /identity/map

Map multiple email addresses, phone numbers, or their respective hashes to their raw UID2s and salt bucket IDs.
Map multiple email addresses, phone numbers, or their respective hashes to their raw UID2s and salt bucket IDs. You can also use this endpoint to check for updates to opt-out information.

Used by: This endpoint is used mainly by advertisers and data providers. For details, see [Advertiser/Data Provider Integration Guide](../guides/advertiser-dataprovider-guide.md).

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4 changes: 2 additions & 2 deletions docs/getting-started/gs-faqs.md
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Expand Up @@ -31,7 +31,7 @@ No. UID2 has its own framework, which is separate from EUID. As such, paperwork

#### Can users opt out of targeted advertising tied to their UID2 identity?

Yes. Through the [Transparency and Control Portal](https://www.transparentadvertising.com/), users can opt out from being served targeted ads tied to their UID2 identity. Each request is distributed through the UID2 Opt-Out Service and UID2 Operators to all relevant participants.
Yes. Through the [Transparency and Control Portal](https://www.transparentadvertising.com/), users can opt out from being served targeted ads tied to their UID2 identity. Each request is distributed through the UID2 Opt-Out Service, and UID2 Operators make the opt-out information available to all relevant participants.

#### How does a user know where to access the opt-out portal?

Expand Down Expand Up @@ -181,7 +181,7 @@ Unless you are using a private operator, you must map email addresses, phone num

#### How should I handle user opt-outs?

When a user opts out of UID2-based targeted advertising through the [Transparency and Control Portal](https://www.transparentadvertising.com/), the opt-out signal is sent to DSPs and publishers, which handle opt-outs at bid time. As an advertiser or data provider, you do not need to check for UID2 opt-out in this scenario.
When a user opts out of UID2-based targeted advertising through the [Transparency and Control Portal](https://www.transparentadvertising.com/), the opt-out signal is sent to DSPs and publishers, who handle opt-outs at bid time. We recommend that advertisers and data providers regularly check whether a user has opted out, via the [POST /identity/map](../endpoints/post-identity-map.md) endpoint.

If a user opts out through your website, you should follow your internal procedures for handling the opt-out. For example, you might choose not to generate a UID2 for that user.

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