diff --git a/README.md b/README.md
index 361c3a29..bb18b548 100644
--- a/README.md
+++ b/README.md
@@ -2,7 +2,7 @@
 
 # 👔 terning 터닝 - 대학생 인턴, 공고 관리 캘린더
 
-## 앱스토어 링크 : [앱스토어](https://apps.apple.com/kr/app/terning-%ED%84%B0%EB%8B%9D-%EB%8C%80%ED%95%99%EC%83%9D-%EC%9D%B8%ED%84%B4-%EA%B3%B5%EA%B3%A0-%EA%B4%80%EB%A6%AC-%EC%BA%98%EB%A6%B0%EB%8D%94/id6547866420) v1.0.3
+## 앱스토어 링크 : [앱스토어](https://apps.apple.com/kr/app/terning-%ED%84%B0%EB%8B%9D-%EB%8C%80%ED%95%99%EC%83%9D-%EC%9D%B8%ED%84%B4-%EA%B3%B5%EA%B3%A0-%EA%B4%80%EB%A6%AC-%EC%BA%98%EB%A6%B0%EB%8D%94/id6547866420) v1.0.4
 <p align="center"><img src="https://github.com/user-attachments/assets/984e7795-3746-4e7a-ad6c-cb1cb376c481"></p>
 
 **내 계획에 딱 맞는 대학생 인턴의 시작, 터닝**
@@ -126,7 +126,7 @@
 
 
 
-## *📖 Development Environment and Using Library**
+## **📖 Development Environment and Using Library**
 
 - Development Environment
 <p align="left">
@@ -150,6 +150,7 @@
  KakaoSDK | 카카오 소셜 로그인 구현 | 2.22.4 | SPM
  Inject | SwiftUI 처럼 뷰 디버깅 | 1.5.2 | SPM
  Lottie | 애니메이션 구현 | 4.5.0 | SPM
+ Amplitude | 데이터 분석 | 1.9.4 | SPM
  <br>
 
  - 🧱 framework
diff --git a/Terning-iOS/Terning-iOS.xcodeproj/project.pbxproj b/Terning-iOS/Terning-iOS.xcodeproj/project.pbxproj
index 00b89923..10299230 100644
--- a/Terning-iOS/Terning-iOS.xcodeproj/project.pbxproj
+++ b/Terning-iOS/Terning-iOS.xcodeproj/project.pbxproj
@@ -1736,7 +1736,7 @@
 				CODE_SIGN_ENTITLEMENTS = "Terning-iOS/Terning-iOS.entitlements";
 				CODE_SIGN_IDENTITY = "Apple Development";
 				CODE_SIGN_STYLE = Automatic;
-				CURRENT_PROJECT_VERSION = 2024.1028.0142;
+				CURRENT_PROJECT_VERSION = 2024.1119.2145;
 				DEVELOPMENT_TEAM = 8Q4H7X3Q58;
 				ENABLE_USER_SCRIPT_SANDBOXING = NO;
 				GENERATE_INFOPLIST_FILE = YES;
@@ -1751,7 +1751,7 @@
 					"$(inherited)",
 					"@executable_path/Frameworks",
 				);
-				MARKETING_VERSION = 1.0.3;
+				MARKETING_VERSION = 1.0.4;
 				OTHER_LDFLAGS = (
 					"-Xlinker",
 					"-interposable",
@@ -1776,7 +1776,7 @@
 				CODE_SIGN_ENTITLEMENTS = "Terning-iOS/Terning-iOS.entitlements";
 				CODE_SIGN_IDENTITY = "Apple Development";
 				CODE_SIGN_STYLE = Automatic;
-				CURRENT_PROJECT_VERSION = 2024.1028.0142;
+				CURRENT_PROJECT_VERSION = 2024.1119.2145;
 				DEVELOPMENT_TEAM = 8Q4H7X3Q58;
 				ENABLE_USER_SCRIPT_SANDBOXING = NO;
 				GENERATE_INFOPLIST_FILE = YES;
@@ -1791,7 +1791,7 @@
 					"$(inherited)",
 					"@executable_path/Frameworks",
 				);
-				MARKETING_VERSION = 1.0.3;
+				MARKETING_VERSION = 1.0.4;
 				PRODUCT_BUNDLE_IDENTIFIER = "com.terning.Terning-iOS";
 				PRODUCT_NAME = "$(TARGET_NAME)";
 				PROVISIONING_PROFILE_SPECIFIER = "";
diff --git a/Terning-iOS/Terning-iOS/Info.plist b/Terning-iOS/Terning-iOS/Info.plist
index 34a5e8e6..8c776254 100644
--- a/Terning-iOS/Terning-iOS/Info.plist
+++ b/Terning-iOS/Terning-iOS/Info.plist
@@ -5,9 +5,9 @@
 	<key>CFBundleDisplayName</key>
 	<string>terning</string>
 	<key>CFBundleShortVersionString</key>
-	<string>1.0.3</string>
+	<string>1.0.4</string>
 	<key>CFBundleVersion</key>
-	<string>2024.1028.0142</string>
+	<string>2024.1119.2145</string>
 	<key>ITSAppUsesNonExemptEncryption</key>
 	<false/>
 	<key>CFBundleURLTypes</key>
diff --git a/Terning-iOS/Terning-iOS/Source/Presentation/Profile/ViewController/ProfileViewController.swift b/Terning-iOS/Terning-iOS/Source/Presentation/Profile/ViewController/ProfileViewController.swift
index 38e6440d..73640359 100644
--- a/Terning-iOS/Terning-iOS/Source/Presentation/Profile/ViewController/ProfileViewController.swift
+++ b/Terning-iOS/Terning-iOS/Source/Presentation/Profile/ViewController/ProfileViewController.swift
@@ -95,6 +95,7 @@ extension ProfileViewController {
     }
     
     private func pushToWelcome() {
+        track(eventName: .clickStartService)
         let welcomeViewController = WelcomeViewController(viewType: .first)
         OnboardingData.shared.userName = self.userName
         self.navigationController?.pushViewController(welcomeViewController, animated: true)
diff --git a/Terning-iOS/Terning-iOS/Source/Presentation/Search/ViewController/SearchViewController.swift b/Terning-iOS/Terning-iOS/Source/Presentation/Search/ViewController/SearchViewController.swift
index 1ec8c151..d05db468 100644
--- a/Terning-iOS/Terning-iOS/Source/Presentation/Search/ViewController/SearchViewController.swift
+++ b/Terning-iOS/Terning-iOS/Source/Presentation/Search/ViewController/SearchViewController.swift
@@ -374,6 +374,8 @@ extension SearchViewController: UICollectionViewDelegate {
         
         if collectionView == rootView.advertisementCollectionView {
             let advertisement = viewModel.advertisements[indexPath.item]
+            
+            track(eventName: .clickQuestBanner, eventProperties: ["배너 위치": "\(indexPath.item + 1) 번째 배너 클릭"])
             if let url = URL(string: advertisement.link) {
                 UIApplication.shared.open(url, options: [:], completionHandler: nil)
             }