diff --git a/src/Creative/AbstractLinearCreative.php b/src/Creative/AbstractLinearCreative.php
index 0c0dd8e..97012dc 100644
--- a/src/Creative/AbstractLinearCreative.php
+++ b/src/Creative/AbstractLinearCreative.php
@@ -6,6 +6,12 @@
 
 abstract class AbstractLinearCreative extends AbstractNode
 {
+    /**
+     * this event should be used to indicate when the player considers that it has loaded
+     * and buffered the creative’s media and assets either fully or to the extent that it is ready to play the media.
+     */
+    const EVENT_TYPE_LOADED = 'loaded';
+
     /**
      * not to be confused with an impression, this event indicates that an individual creative
      * portion of the ad was viewed. An impression indicates the first frame of the ad was displayed; however
@@ -132,6 +138,7 @@ protected function getDomElement()
     public static function getEventList()
     {
         return array(
+            self::EVENT_TYPE_LOADED,
             self::EVENT_TYPE_CREATIVEVIEW,
             self::EVENT_TYPE_START,
             self::EVENT_TYPE_FIRSTQUARTILE,