readme.txt

Example code and data for Self-Organising Map (SOM) development and visualisation.

Author: Shane Lynn 
Contact: @shane_a_lynn / www.shanelynn.ie
Date: 31/01/2014

Run R file "2014-01 CSO_SOM.R" line by line in RStudio to see SOM details.

This example works with Irish census data from 2011 in the Dublin area, develops a SOM and demonstrates how 
to visualise the results. An accomanying blog post is available online, along with an extensive set of 
slides that contain a secondary grocery shopping example.

Data Sources:
Ireland Census data: http://www.cso.ie/en/census/census2011smallareapopulationstatisticssaps/
Ireland Boundary files: http://www.cso.ie/en/census/census2011boundaryfiles/

Links:
Blog post: http://www.shanelynn.ie/self-organising-maps-for-customer-segmentation-using-r/
Accompanying presentation: http://www.slideshare.net/shanelynn/2014-0117-dublin-r-selforganising-maps-for-customer-segmentation-shane-lynn