diff --git a/src/partials/body-start-scripts.hbs b/src/partials/body-start-scripts.hbs
index adc8a48..109da3e 100644
--- a/src/partials/body-start-scripts.hbs
+++ b/src/partials/body-start-scripts.hbs
@@ -1,7 +1 @@
-{{!-- Add header scripts here --}}
-{{#with site.keys.googleAnalytics}}
-<!-- Google Tag Manager (noscript) -->
-<noscript><iframe src="https://www.googletagmanager.com/ns.html?id={{this}}"
-height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
-<!-- End Google Tag Manager (noscript) -->
-{{/with}}
+{{!-- Add body start scripts here --}}
diff --git a/src/partials/head-prelude.hbs b/src/partials/head-prelude.hbs
index 897dc0b..f0f73b1 100644
--- a/src/partials/head-prelude.hbs
+++ b/src/partials/head-prelude.hbs
@@ -1,14 +1,5 @@
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width,initial-scale=1">
-    {{#with site.keys.googleAnalytics}}
-    <!-- Google Tag Manager -->
-    <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
-    new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
-    j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
-    'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
-    })(window,document,'script','dataLayer','{{this}}');</script>
-    <!-- End Google Tag Manager -->
-    {{/with}}
     {{#with site.keys.ketchSmartTagUrl}}
     <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement("script");e.type="text/javascript",e.src="{{this}}",e.defer=e.async=!0,document.getElementsByTagName("head")[0].appendChild(e)}();</script>
     {{/with}}
diff --git a/src/partials/head-scripts.hbs b/src/partials/head-scripts.hbs
index 9142ae4..7bea401 100644
--- a/src/partials/head-scripts.hbs
+++ b/src/partials/head-scripts.hbs
@@ -1,9 +1,3 @@
-{{#with site.keys.googleAnalytics}}
-  <script async src="https://www.googletagmanager.com/gtag/js?id={{this}}"></script>
-  <script>function gtag() { dataLayer.push(arguments) }; window.dataLayer = window.dataLayer || []; gtag('js', new
-    Date()); gtag('config', '{{this}}')</script>
-{{/with}}
-
 {{#with site.keys.segment}}
   <script>
   !function(){var i="analytics",analytics=window[i]=window[i]||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","screen","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware","register"];analytics.factory=function(e){return function(){if(window[i].initialized)return window[i][e].apply(window[i],arguments);var n=Array.prototype.slice.call(arguments);if(["track","screen","alias","group","page","identify"].indexOf(e)>-1){var c=document.querySelector("link[rel='canonical']");n.push({__t:"bpc",c:c&&c.getAttribute("href")||void 0,p:location.pathname,u:location.href,s:location.search,t:document.title,r:document.referrer})}n.unshift(e);analytics.push(n);return analytics}};for(var n=0;n<analytics.methods.length;n++){var key=analytics.methods[n];analytics[key]=analytics.factory(key)}analytics.load=function(key,n){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.setAttribute("data-global-segment-analytics-key",i);t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r);analytics._loadOptions=n};analytics._writeKey="{{this}}";;analytics.SNIPPET_VERSION="5.2.1";