diff --git a/WHATS_NEW.md b/WHATS_NEW.md
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--- a/WHATS_NEW.md
+++ b/WHATS_NEW.md
@@ -3,19 +3,37 @@
 Latest changes for the RHOAS CLI.
 For information on what was included in latest release please refer to our [changelog](https://github.com/redhat-developer/app-services-cli/blob/main/CHANGELOG.md)
 
-## Latest 
+## Latest
+
+
+## 0.44.0 
 
 ### Support for consuming and producing to a topic
 
-`rhoas kafka topic produce` and `rhoas kafka topic consume` for producing and consuming messages to a kafka topic 
+`rhoas kafka topic produce` and `rhoas kafka topic consume` for producing and consuming messages to a kafka topic.
+
+New `produce` and `consume` commands work without any configuration and will point to your current Kafka instance by default.
+Commands can act as alternative to kcat and kafka bin scripts by providing unified interface and simplicity of use.
+
+> NOTE: commands are released as technology preview. Some of the flags and arguments can change without any notice.
 
 ### Generate Config
 
-New overwrite flag for `rhoas generate-config`
+New `--overwrite` flag for `rhoas generate-config` enables users to overwrite their current configuration
+
+## One SSO provider used by CLI
+
+RHOAS CLI would use only single SSO provided by default. 
+Users will not longer see multiple tabs opened when login and communicate with two different authentication servers.
+
+> NOTE: This change should not affect users and it have been documented only for informational reasons
+
+## Windows Powershell Suggestions
+
+`rhoas completion powershell` will enable developers to get command completions on Windows platforms
 
-## Previous
+> NOTE: Feature have been provided by our community. We are looking for feedback on usability of Powershell extensions.
 
 ### Support for Marketplace Billing model
 
-`rhoas kafka create` supports now `--marketplace` and `--marketplace-account-id` flags that allow users to specify AWS marketplace 
-details for billing purposes. 
+`rhoas kafka create` supports now `--marketplace` and `--marketplace-account-id` flags that allow users to specify AWS marketplace details for billing purposes.