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Business Development Initiative #201

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boucherbox opened this issue Jan 9, 2025 · 3 comments
Open

Business Development Initiative #201

boucherbox opened this issue Jan 9, 2025 · 3 comments
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documentation Improvements or additions to documentation MARKETING Tasks/RIPS related to marketing efforts (content/campaign/etc) proposal

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@boucherbox
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boucherbox commented Jan 9, 2025

Project Idea

Project Submitted By

@0xSero (Ghost writer @boucherbox )

Summary

This proposal aims to revitalize Raid Guild's business development (BD) processes to increase the DAO treasury by $40k within a year, a 20% boost back to the DAO. Over a 3-month period, @0xSero will manage a $33k budget to consolidate client data, re-engage inactive clients, identify new opportunities, and document all efforts.

Currently, Raid Guild faces challenges like a stagnating treasury, limited outreach, and over-reliance on repeat clients. The initiative addresses these issues by organizing client information in a CRM, re-engaging past clients with tailored offerings (e.g., QA, retainers, project updates), and systematically finding and activating new clients. The goal is to increase visibility and establish Raid Guild as a go-to option for engineering, design, and writing needs.

Raiders @taenacious + @boucherbox will complete the direct BD actions described here. Initiative will run over 3 months, impact measured at EoY.

Full Description of Business Development Initiative

https://hackmd.io/@0xSero/H1Z916ZMyg

Why should we build this?

Raid Guild currently has:

  • Active Members: 25
  • Total Members: 150
  • Active Workers: 10

The treasury is stagnating, and reliance on referrals and repeat customers poses a risk to sustainability. Competitors in the space maintain more active client lists, and our lack of an outreach process limits growth. This proposal aims to address these inefficiencies through structured client engagement and process improvements.

Key Challenges:

  • Limited outreach
  • Over-reliance on repeat clients
  • No standardized client management system

Key Opportunities:

  • Engage inactive clients
  • Develop a steady pipeline of new projects
  • Increase visibility and reputation

Key Deliverables

  • Charmverse CRM
  • Documented Client outreach SOP (repeatable Hunter playbook)

Key Goals

  • New Raid Revenue tied to BDI = $400k ($40k in tithes to Guild)

Anything else you'd like to add?

The $33K will be placed in escrow. Each month $11k will be released to @0xSero by GangGang for dispersion to contributors.

Monthly Dispersal:

Key Responsibilities

BD Steward - @0xSero:

  • Manage the 33k USD fund.
  • Appoint BD team members from Raid Guild as needed.
  • Ensure accountability and transparency.
  • Pass on any hunting fees back to the DAO.
  • Commit to achieving a 40k USD treasury increase within 1 year.

BD Team - @taenacious @boucherbox :

  • dig through raid guilds historical client relationships/raid
  • create offerings for past clients and attempt to reengage them
  • CRM Creation in Charmverse
  • search and land new clients (research, calls, support in depositing funds and scoping work)
  • Documentation and reporting

Cost (in USD)

$33,000

@boucherbox boucherbox converted this from a draft issue Jan 9, 2025
@boucherbox boucherbox added documentation Improvements or additions to documentation MARKETING Tasks/RIPS related to marketing efforts (content/campaign/etc) labels Jan 9, 2025
@boucherbox
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@scottrepreneur can you confirm that Ganggang will be the ones in charge of releasing monthly allowance for this initiative? or how will the funds be controlled?

@plor plor moved this from Consideration to Submitted in RIP Requests Jan 9, 2025
@ECWireless
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Pass on any hunting fees back to the DAO.

This is listed as a responsibility only for @0xSero , but does it also apply to @taenacious and @boucherbox ?

@ECWireless
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"Documented Client outreach SOP" is listed as a deliverable, but who is responsible for it, the steward or the BD team? I also question whether or not an SOP will be useful... We actually already have one from a previous Brigade, but I don't think non-BD people will ever use it, and I don't think BD people will use it either, since they'll have their own methods of engaging with potential clients.

Biz dev isn't my thing, so I wouldn't push on this point too hard, but it seems like better energy would be spent just getting clients in the way y'all think is best, and not try to make an SOP that no one will likely use.

@plor plor moved this from Submitted to In Progress in RIP Requests Jan 16, 2025
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