The mission of the - motivated by the W3C TAG Ethical Web Principles, is to - specify web features and APIs that support advertising while - acting in the interests of users, in particular providing strong - privacy assurances. The Working Group welcomes participation from - browser vendors, OS vendors, mobile application vendors, advertisers, - publishers, ad buyers, advertising platforms and intermediaries, - privacy advocates, web application developers, and other interested - parties. +
The mission of the + Private Advertising Technology Working Group + motivated by the need to develop open standards supporting the development of the Open Web in accordance with + the W3C Member Agreement and + W3C Process while taking into account all elements of the + W3C Process, is to specify solutions that support advertising while acting in the interests of users, in + particular providing Privacy [1]. The Working Group welcomes participation from all W3C Members that may wish to + contribute, in particular, from browser users and vendors, OS vendors, application vendors, advertisers, + publishers, ad buyers, advertising platforms and intermediaries, privacy advocates, web application developers, + and other interested parties.
++ + “Privacy” needs more definition. What is private or public is unlikely to be the issue. Protection of personal + data is likely to be the issue. Here the likely implication is that the W3C group should be seeking to ensure + technical neutrality and avoid infringement of data protection laws (which could be listed) or misuse of + personal data as defined in data protection law. + +
+ @@ -160,22 +171,20 @@- The Working Group will specify new web platform features intended to - be implemented in browsers or similar user agents. The purpose of - these features is to support web advertising and provide users with - privacy guarantees with a strong technical basis. + The Working Group will specify solutions and essential inputs. The purpose of these solutions is to support + web advertising and user's Privacy.
- The Working Group may consider designs that allow user agents for the - same user — including non-browser agents, like Operating Systems — to - collaborate in providing advertising features. -
+ The Working Group may consider solutions that allow user's to receive a seamless experience across all the + devices they use. + -Features that support advertising but provide privacy by means that are primarily non-technical should be proposed elsewhere.
-+ Features and solutions that add new web browser APIs specifically for the purposes of web advertising. +
In order to advance to Proposed Recommendation, each normative specification is expected to have at least two independent implementations of every feature defined in the specification.
@@ -262,6 +271,11 @@
Normative specifications which have user-facing features should contain a section on accessibility that describes the benefits and impacts, including ways specification features can be used to address them, and recommendations for maximizing accessibility in implementations.
+ There are many issues identified in relation to implementators creating defacto standards without broad agreement. Success Criteria needs more time for debate and discussion. +
+For all specifications, this Working Group will seek horizontal review for @@ -334,8 +348,6 @@
The group also welcomes non-Members to contribute technical submissions for consideration upon their agreement to the terms of the W3C Patent Policy.
-Participants in the group are required (by the W3C Process) to follow the - W3C Code of Ethics and Professional Conduct.
+ The W3C patent policy addresses the need for those that have patents over essential inputs to license them on FRAND terms to all Members. Inputs that may not be protected by patents but may be needed by others for implementation of a specification or standard also need to be available to all on FRAND terms to avoid the same issue of inputs being available to some and not others from arising. +
++ This Working Group operates under the W3C antitrust policy. To promote the widest adoption, W3C seeks to issue specifications that can be implemented on a Royalty-Free basis. Essential Inputs are all inputs owned or controlled by a Member for which there is no alternative and which are required for the implementation of each specification. All essential inputs shall be made available on FRAND terms by Members of this group. +
+This Working Group will use the W3C Software and Document license for all its deliverables.