diff --git a/support-frontend/assets/components/thankYou/guardianAdLite/activateSubscriptionReminder.tsx b/support-frontend/assets/components/thankYou/guardianAdLite/activateSubscriptionReminder.tsx
index aa6af28039..9980d62f46 100644
--- a/support-frontend/assets/components/thankYou/guardianAdLite/activateSubscriptionReminder.tsx
+++ b/support-frontend/assets/components/thankYou/guardianAdLite/activateSubscriptionReminder.tsx
@@ -13,12 +13,14 @@ export function ActivateSubscriptionReminder(): JSX.Element {
 	return (
 		<>
 			<p>
-				Completing your account set up is required to read with non-personalised
-				advertising on other devices or browsers and manage your subscription.
+				While your subscription is ready to use on this device, you will need to
+				finish setting up your account to read the Guardian website with
+				non-personalised advertising on other devices or browsers. You will also
+				be able to manage your subscription.
 			</p>
 			<p css={paragraphCheckInbox}>
-				Check your inbox, find the email “Complete your Guardian account” and
-				follow the link to set your password.
+				Check your inbox, find the email with the subject line ‘Complete your
+				Guardian account’, and follow the link to set your password.
 			</p>
 		</>
 	);
diff --git a/support-frontend/assets/components/thankYou/guardianAdLite/whatNext.tsx b/support-frontend/assets/components/thankYou/guardianAdLite/whatNext.tsx
index 5096d7a5d5..39d5420d1f 100644
--- a/support-frontend/assets/components/thankYou/guardianAdLite/whatNext.tsx
+++ b/support-frontend/assets/components/thankYou/guardianAdLite/whatNext.tsx
@@ -13,11 +13,11 @@ export function WhatNext({
 	isSignedIn = false,
 }: WhatNextProps): JSX.Element {
 	const bulletItems = [
-		'You will receive an email confirming the detail of your offer',
+		'You will receive an email confirming the details of your subscription',
 		`Your payment of £${amount}/month will be taken on ${startDate}`,
 	];
 	const bulletPointSignedIn = bulletItems.concat([
-		'You can now start reading the Guardian on this device in a reject all state',
+		'You can now start reading the Guardian website on all your devices without personalised advertising',
 	]);
 	return (
 		<BulletPointedList
diff --git a/support-frontend/assets/components/thankYou/thankYouModuleData.tsx b/support-frontend/assets/components/thankYou/thankYouModuleData.tsx
index 078769518b..67f246350b 100644
--- a/support-frontend/assets/components/thankYou/thankYouModuleData.tsx
+++ b/support-frontend/assets/components/thankYou/thankYouModuleData.tsx
@@ -97,6 +97,12 @@ const checklistCss = css`
 	}
 `;
 
+const strongBold = css`
+	strong {
+		font-weight: bold;
+	}
+`;
+
 const defaultSupportReminder = {
 	selectedChoiceIndex: 0,
 	hasBeenCompleted: false,
@@ -344,49 +350,52 @@ export const getThankYouModuleData = (
 		reminderToSignIn: {
 			header: 'Important reminder',
 			bodyCopy: (
-				<p>
-					To enjoy reading the Guardian with non-personalised advertising on all
-					your devices. please remember to sign in on each device or browser
-					session. This will ensure you to read with non-personalised
-					advertising no matter where you log in.
+				<p css={strongBold}>
+					To enjoy reading the Guardian website with non-personalised
+					advertising on all your devices,{' '}
+					<strong>
+						please remember to sign in on each device or browser session.
+					</strong>{' '}
+					This will enable you to read with non-personalised advertising no
+					matter where you log in.
 				</p>
 			),
 			ctas: null,
 		},
 		reminderToActivateSubscription: {
 			header:
-				'Almost there! Complete your Guardian account to activate your subscription',
+				'Complete your Guardian account for full access to your subscription',
 			bodyCopy: <ActivateSubscriptionReminder />,
 			ctas: null,
 		},
 		headlineReturn: {
-			header: 'Headline to bring user back to Guardian front page',
+			header: 'Time to start reading',
 			bodyCopy: (
 				<p>
-					Copy to prompt users to enjoy the Guardian with non personalised
-					advertising
+					Continue where you left off and return to our site, now with
+					non-personalised advertising.
 				</p>
 			),
 			ctas: (
 				<AddressCta
 					address={returnAddress ?? ''}
-					copy={'Continue to the Guardian'}
+					copy={'Head back to the Guardian'}
 					hasArrow={true}
 				/>
 			),
 		},
 		signInToActivate: {
-			header: 'Almost there! Sign in to activate your subscription',
+			header: 'To get started, sign in to activate your subscription',
 			bodyCopy: (
 				<p>
-					To be able to read the Guardian with non-personalised advertising you
-					must be signed in on all your devices.'
+					To be able to read the Guardian website with non-personalised
+					advertising, you must be signed in across all your devices.
 				</p>
 			),
 			ctas: (
 				<AddressCta
 					address={manageSubsUrl}
-					copy={'Sign in and activate your subscription'}
+					copy={'Sign in to activate your subscription'}
 				/>
 			),
 		},
diff --git a/support-frontend/assets/helpers/productCatalog.ts b/support-frontend/assets/helpers/productCatalog.ts
index 7d4426db92..51dbf7a66e 100644
--- a/support-frontend/assets/helpers/productCatalog.ts
+++ b/support-frontend/assets/helpers/productCatalog.ts
@@ -185,7 +185,7 @@ export const productCatalogDescription: Record<
 > = {
 	GuardianAdLite: {
 		label: 'Guardian Ad-Lite',
-		thankyouMessage: `Your valued support powers our journalism${' '}`,
+		thankyouMessage: `Your subscription powers our journalism.`,
 		ratePlans: {
 			Monthly: {
 				billingPeriod: 'Monthly',