diff --git a/Makefile b/Makefile
index ab6e60f1..5fe46546 100644
--- a/Makefile
+++ b/Makefile
@@ -94,30 +94,27 @@ quality: tox.requirements run_pylint run_check_isort run_pycodestyle
 
 validate: test.requirements test quality
 
-static: tox.requirements
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-static
+static:
+	python manage.py collectstatic --noinput
 
-migrate: tox.requirements
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-migrate -- --run-syncdb --database=default
+migrate:
+	./manage.py migrate --noinput --run-syncdb --database=default
 
-migrate-all: tox.requirements
-	$(foreach db_name,$(DATABASES),\
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-migrate -- --run-syncdb --database=$(db_name);\
-	)
+migrate-all:
+	$(foreach db_name,$(DATABASES),./manage.py migrate --noinput --run-syncdb --database=$(db_name);)
 
 loaddata: migrate
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-loaddata
-	tox -e $(PYTHON_ENV)-$(DJANGO_VERSION)-generate_fake_course_data
-
-demo: clean loaddata
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-set_api_key
+	python manage.py loaddata problem_response_answer_distribution --database=analytics
+	python manage.py generate_fake_course_data
 
+demo: clean requirements loaddata
+	python manage.py set_api_key edx edx
 
 # Target used by edx-analytics-dashboard during its testing.
-travis: clean migrate-all
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-set_api_key
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-loaddata
-	tox -e  $(PYTHON_ENV)-$(DJANGO_VERSION)-generate_fake_course_data -- --num-weeks=2 --no-videos --course-id "edX/DemoX/Demo_Course"                                                                                                                                                                                                          
+travis: clean test.requirements migrate-all
+	python manage.py set_api_key edx edx
+	python manage.py loaddata problem_response_answer_distribution --database=analytics
+	python manage.py generate_fake_course_data --num-weeks=2 --no-videos --course-id "edX/DemoX/Demo_Course"
 docker_build:
 	docker build . -f Dockerfile -t openedx/analytics-data-api
 	docker build . -f Dockerfile --target newrelic -t openedx/analytics-data-api:latest-newrelic
diff --git a/tox.ini b/tox.ini
index 6156c778..57c4c03c 100644
--- a/tox.ini
+++ b/tox.ini
@@ -31,8 +31,3 @@ commands =
     tests: python -Wd -m pytest {posargs}
     coverage: coverage html
     coverage: coverage xml
-    generate_fake_course_data: python manage.py generate_fake_course_data {posargs}
-    loaddata: python manage.py loaddata problem_response_answer_distribution --database=analytics
-    migrate: python manage.py migrate --noinput {posargs}
-    set_api_key: python manage.py set_api_key edx edx
-    static: python manage.py collectstatic --noinput