Place your prototype in a real world scenario and stand back to observe how people interact, respond, and feel about it.
- Real first impressions and reactions.
- Quick and easy, no recruitment or incentive required.
- Good for rough early prototypes or more refined products.
- Find a location or stage a scenario in which you would find your idea.
- Place your prototype in this location/scenario and watch people interact with it. If this is an early prototype, you might need to do some manual puppeteering to make your prototype “function.”
- Record their attempt with notes, photos, and video, if possible. Document success/failures, emotional reactions, surprising use cases, etc.
- 5 - 10 mins