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GTM JSON to xlsx Converter

This tool parses Google Tag Manager JSON container and converts it to xlsx.

The resulting Excel file has several tabs depending on the contents of the GTM container:

  • Tags
  • Triggers
  • User-Defined Variables
  • Built-In Variables
  • Folders
  • Zones
  • Templates

Prerequisities:

  • Python 3.6+
  • pandas and openpyxl libraries installed