diff --git a/.goreleaser.yml b/.goreleaser.yml
index c8ffa8997e1..5e0221ee27d 100644
--- a/.goreleaser.yml
+++ b/.goreleaser.yml
@@ -10,9 +10,9 @@ builds:
   - binary: bin/gh
     main: ./cmd/gh
     ldflags:
-      - -s -w -X github.com/github/gh-cli/command.Version={{.Version}} -X github.com/github/gh-cli/command.BuildDate={{time "2006-01-02"}}
-      - -X github.com/github/gh-cli/context.oauthClientID={{.Env.GH_OAUTH_CLIENT_ID}}
-      - -X github.com/github/gh-cli/context.oauthClientSecret={{.Env.GH_OAUTH_CLIENT_SECRET}}
+      - -s -w -X github.com/cli/cli/command.Version={{.Version}} -X github.com/cli/cli/command.BuildDate={{time "2006-01-02"}}
+      - -X github.com/cli/cli/context.oauthClientID={{.Env.GH_OAUTH_CLIENT_ID}}
+      - -X github.com/cli/cli/context.oauthClientSecret={{.Env.GH_OAUTH_CLIENT_SECRET}}
       - -X main.updaterEnabled=github/homebrew-gh
     goos:
       - linux
@@ -33,7 +33,7 @@ archives:
 nfpms:
   - license: MIT
     maintainer: GitHub
-    homepage: https://github.com/github/gh-cli
+    homepage: https://github.com/cli/cli
     bindir: /usr/local
     dependencies:
       - git
diff --git a/Makefile b/Makefile
index d3cb03449d7..00b17185863 100644
--- a/Makefile
+++ b/Makefile
@@ -2,11 +2,11 @@ BUILD_FILES = $(shell go list -f '{{range .GoFiles}}{{$$.Dir}}/{{.}}\
 {{end}}' ./...)
 
 GH_VERSION ?= $(shell git describe --tags 2>/dev/null || git rev-parse --short HEAD)
-LDFLAGS := -X github.com/github/gh-cli/command.Version=$(GH_VERSION) $(LDFLAGS)
-LDFLAGS := -X github.com/github/gh-cli/command.BuildDate=$(shell date +%Y-%m-%d) $(LDFLAGS)
+LDFLAGS := -X github.com/cli/cli/command.Version=$(GH_VERSION) $(LDFLAGS)
+LDFLAGS := -X github.com/cli/cli/command.BuildDate=$(shell date +%Y-%m-%d) $(LDFLAGS)
 ifdef GH_OAUTH_CLIENT_SECRET
-	LDFLAGS := -X github.com/github/gh-cli/context.oauthClientID=$(GH_OAUTH_CLIENT_ID) $(LDFLAGS)
-	LDFLAGS := -X github.com/github/gh-cli/context.oauthClientSecret=$(GH_OAUTH_CLIENT_SECRET) $(LDFLAGS)
+	LDFLAGS := -X github.com/cli/cli/context.oauthClientID=$(GH_OAUTH_CLIENT_ID) $(LDFLAGS)
+	LDFLAGS := -X github.com/cli/cli/context.oauthClientSecret=$(GH_OAUTH_CLIENT_SECRET) $(LDFLAGS)
 endif
 
 bin/gh: $(BUILD_FILES)
diff --git a/api/queries_issue.go b/api/queries_issue.go
index 33e5b2143e8..934467e056c 100644
--- a/api/queries_issue.go
+++ b/api/queries_issue.go
@@ -4,7 +4,7 @@ import (
 	"fmt"
 	"time"
 
-	"github.com/github/gh-cli/internal/ghrepo"
+	"github.com/cli/cli/internal/ghrepo"
 )
 
 type IssuesPayload struct {
diff --git a/api/queries_pr.go b/api/queries_pr.go
index af7e30e68c5..734245acbbf 100644
--- a/api/queries_pr.go
+++ b/api/queries_pr.go
@@ -4,7 +4,7 @@ import (
 	"fmt"
 	"strings"
 
-	"github.com/github/gh-cli/internal/ghrepo"
+	"github.com/cli/cli/internal/ghrepo"
 )
 
 type PullRequestsPayload struct {
diff --git a/api/queries_repo.go b/api/queries_repo.go
index 46b0fa96acc..9d0c4f00def 100644
--- a/api/queries_repo.go
+++ b/api/queries_repo.go
@@ -7,7 +7,7 @@ import (
 	"sort"
 	"strings"
 
-	"github.com/github/gh-cli/internal/ghrepo"
+	"github.com/cli/cli/internal/ghrepo"
 )
 
 // Repository contains information about a GitHub repo
diff --git a/cmd/gen-docs/main.go b/cmd/gen-docs/main.go
index 8b8cf358563..943c363230b 100644
--- a/cmd/gen-docs/main.go
+++ b/cmd/gen-docs/main.go
@@ -4,7 +4,7 @@ import (
 	"fmt"
 	"os"
 
-	"github.com/github/gh-cli/command"
+	"github.com/cli/cli/command"
 	"github.com/spf13/cobra/doc"
 )
 
diff --git a/cmd/gh/main.go b/cmd/gh/main.go
index 15925a6a941..00ee1e00cf8 100644
--- a/cmd/gh/main.go
+++ b/cmd/gh/main.go
@@ -9,10 +9,10 @@ import (
 	"path"
 	"strings"
 
-	"github.com/github/gh-cli/command"
-	"github.com/github/gh-cli/context"
-	"github.com/github/gh-cli/update"
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/command"
+	"github.com/cli/cli/context"
+	"github.com/cli/cli/update"
+	"github.com/cli/cli/utils"
 	"github.com/mattn/go-isatty"
 	"github.com/mgutz/ansi"
 	"github.com/spf13/cobra"
diff --git a/cmd/gh/main_test.go b/cmd/gh/main_test.go
index 3a62f6470e0..3e0a02690b8 100644
--- a/cmd/gh/main_test.go
+++ b/cmd/gh/main_test.go
@@ -7,7 +7,7 @@ import (
 	"net"
 	"testing"
 
-	"github.com/github/gh-cli/command"
+	"github.com/cli/cli/command"
 	"github.com/spf13/cobra"
 )
 
diff --git a/command/issue.go b/command/issue.go
index fea96ace6cb..711df46a6ba 100644
--- a/command/issue.go
+++ b/command/issue.go
@@ -10,11 +10,11 @@ import (
 	"strings"
 	"time"
 
-	"github.com/github/gh-cli/api"
-	"github.com/github/gh-cli/git"
-	"github.com/github/gh-cli/internal/ghrepo"
-	"github.com/github/gh-cli/pkg/githubtemplate"
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/api"
+	"github.com/cli/cli/git"
+	"github.com/cli/cli/internal/ghrepo"
+	"github.com/cli/cli/pkg/githubtemplate"
+	"github.com/cli/cli/utils"
 	"github.com/spf13/cobra"
 	"github.com/spf13/pflag"
 )
diff --git a/command/issue_test.go b/command/issue_test.go
index 9cf4156b4d2..cc18dcdf275 100644
--- a/command/issue_test.go
+++ b/command/issue_test.go
@@ -9,7 +9,7 @@ import (
 	"regexp"
 	"testing"
 
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/utils"
 )
 
 func TestIssueStatus(t *testing.T) {
diff --git a/command/pr.go b/command/pr.go
index 02e67814fe9..1a227cc6359 100644
--- a/command/pr.go
+++ b/command/pr.go
@@ -10,11 +10,11 @@ import (
 	"strconv"
 	"strings"
 
-	"github.com/github/gh-cli/api"
-	"github.com/github/gh-cli/context"
-	"github.com/github/gh-cli/git"
-	"github.com/github/gh-cli/internal/ghrepo"
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/api"
+	"github.com/cli/cli/context"
+	"github.com/cli/cli/git"
+	"github.com/cli/cli/internal/ghrepo"
+	"github.com/cli/cli/utils"
 	"github.com/spf13/cobra"
 	"github.com/spf13/pflag"
 )
diff --git a/command/pr_checkout_test.go b/command/pr_checkout_test.go
index 93eaf81bb38..ba0ddff2291 100644
--- a/command/pr_checkout_test.go
+++ b/command/pr_checkout_test.go
@@ -6,8 +6,8 @@ import (
 	"strings"
 	"testing"
 
-	"github.com/github/gh-cli/context"
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/context"
+	"github.com/cli/cli/utils"
 )
 
 func TestPRCheckout_sameRepo(t *testing.T) {
diff --git a/command/pr_create.go b/command/pr_create.go
index 45dabd10c99..279a19e65f5 100644
--- a/command/pr_create.go
+++ b/command/pr_create.go
@@ -7,12 +7,12 @@ import (
 	"sort"
 	"time"
 
-	"github.com/github/gh-cli/api"
-	"github.com/github/gh-cli/context"
-	"github.com/github/gh-cli/git"
-	"github.com/github/gh-cli/internal/ghrepo"
-	"github.com/github/gh-cli/pkg/githubtemplate"
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/api"
+	"github.com/cli/cli/context"
+	"github.com/cli/cli/git"
+	"github.com/cli/cli/internal/ghrepo"
+	"github.com/cli/cli/pkg/githubtemplate"
+	"github.com/cli/cli/utils"
 	"github.com/spf13/cobra"
 )
 
diff --git a/command/pr_create_test.go b/command/pr_create_test.go
index 94f040f27f8..e6e8c370f82 100644
--- a/command/pr_create_test.go
+++ b/command/pr_create_test.go
@@ -10,12 +10,12 @@ import (
 	"strings"
 	"testing"
 
-	"github.com/github/gh-cli/api"
-	"github.com/github/gh-cli/context"
-	"github.com/github/gh-cli/git"
-	"github.com/github/gh-cli/internal/ghrepo"
-	"github.com/github/gh-cli/test"
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/api"
+	"github.com/cli/cli/context"
+	"github.com/cli/cli/git"
+	"github.com/cli/cli/internal/ghrepo"
+	"github.com/cli/cli/test"
+	"github.com/cli/cli/utils"
 )
 
 func TestPrCreateHelperProcess(*testing.T) {
diff --git a/command/pr_test.go b/command/pr_test.go
index 9c17c3d4fbf..d51e3232580 100644
--- a/command/pr_test.go
+++ b/command/pr_test.go
@@ -11,7 +11,7 @@ import (
 	"strings"
 	"testing"
 
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/utils"
 	"github.com/google/shlex"
 	"github.com/spf13/cobra"
 	"github.com/spf13/pflag"
diff --git a/command/root.go b/command/root.go
index be94146d851..0442cbdbfc9 100644
--- a/command/root.go
+++ b/command/root.go
@@ -7,9 +7,9 @@ import (
 	"regexp"
 	"strings"
 
-	"github.com/github/gh-cli/api"
-	"github.com/github/gh-cli/context"
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/api"
+	"github.com/cli/cli/context"
+	"github.com/cli/cli/utils"
 
 	"github.com/spf13/cobra"
 )
diff --git a/command/testing.go b/command/testing.go
index 7758d4a8b4c..370ba7b53a2 100644
--- a/command/testing.go
+++ b/command/testing.go
@@ -3,8 +3,8 @@ package command
 import (
 	"errors"
 
-	"github.com/github/gh-cli/api"
-	"github.com/github/gh-cli/context"
+	"github.com/cli/cli/api"
+	"github.com/cli/cli/context"
 )
 
 func initBlankContext(repo, branch string) {
diff --git a/command/title_body_survey.go b/command/title_body_survey.go
index 914d03c0b54..fba5b8282d6 100644
--- a/command/title_body_survey.go
+++ b/command/title_body_survey.go
@@ -4,8 +4,8 @@ import (
 	"fmt"
 
 	"github.com/AlecAivazis/survey/v2"
-	"github.com/github/gh-cli/pkg/githubtemplate"
-	"github.com/github/gh-cli/pkg/surveyext"
+	"github.com/cli/cli/pkg/githubtemplate"
+	"github.com/cli/cli/pkg/surveyext"
 	"github.com/spf13/cobra"
 )
 
diff --git a/context/blank_context.go b/context/blank_context.go
index 779917e5085..871d91d21a0 100644
--- a/context/blank_context.go
+++ b/context/blank_context.go
@@ -4,8 +4,8 @@ import (
 	"fmt"
 	"strings"
 
-	"github.com/github/gh-cli/git"
-	"github.com/github/gh-cli/internal/ghrepo"
+	"github.com/cli/cli/git"
+	"github.com/cli/cli/internal/ghrepo"
 )
 
 // NewBlank initializes a blank Context suitable for testing
diff --git a/context/config_setup.go b/context/config_setup.go
index 6a6b5089c86..4d91a4c624b 100644
--- a/context/config_setup.go
+++ b/context/config_setup.go
@@ -8,8 +8,8 @@ import (
 	"path/filepath"
 	"strings"
 
-	"github.com/github/gh-cli/api"
-	"github.com/github/gh-cli/auth"
+	"github.com/cli/cli/api"
+	"github.com/cli/cli/auth"
 	"gopkg.in/yaml.v3"
 )
 
diff --git a/context/context.go b/context/context.go
index 66bd3bda012..1ffd6bce68c 100644
--- a/context/context.go
+++ b/context/context.go
@@ -3,8 +3,8 @@ package context
 import (
 	"path"
 
-	"github.com/github/gh-cli/git"
-	"github.com/github/gh-cli/internal/ghrepo"
+	"github.com/cli/cli/git"
+	"github.com/cli/cli/internal/ghrepo"
 	"github.com/mitchellh/go-homedir"
 )
 
diff --git a/context/remote.go b/context/remote.go
index 2018a9cdef4..5ecfa7fecce 100644
--- a/context/remote.go
+++ b/context/remote.go
@@ -5,8 +5,8 @@ import (
 	"net/url"
 	"strings"
 
-	"github.com/github/gh-cli/git"
-	"github.com/github/gh-cli/internal/ghrepo"
+	"github.com/cli/cli/git"
+	"github.com/cli/cli/internal/ghrepo"
 )
 
 // Remotes represents a set of git remotes
diff --git a/context/remote_test.go b/context/remote_test.go
index e083926d8bd..b84d61c7af1 100644
--- a/context/remote_test.go
+++ b/context/remote_test.go
@@ -4,7 +4,7 @@ import (
 	"errors"
 	"testing"
 
-	"github.com/github/gh-cli/git"
+	"github.com/cli/cli/git"
 )
 
 func Test_Remotes_FindByName(t *testing.T) {
diff --git a/git/git.go b/git/git.go
index fd3a1d96367..92d2dfd0f3f 100644
--- a/git/git.go
+++ b/git/git.go
@@ -9,7 +9,7 @@ import (
 	"regexp"
 	"strings"
 
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/utils"
 )
 
 func VerifyRef(ref string) bool {
diff --git a/git/git_test.go b/git/git_test.go
index ebf10baf9c5..6ac80e89618 100644
--- a/git/git_test.go
+++ b/git/git_test.go
@@ -6,7 +6,7 @@ import (
 	"regexp"
 	"testing"
 
-	"github.com/github/gh-cli/test"
+	"github.com/cli/cli/test"
 )
 
 func TestGitStatusHelperProcess(*testing.T) {
diff --git a/git/remote.go b/git/remote.go
index 9bb24146fa0..0df077efba9 100644
--- a/git/remote.go
+++ b/git/remote.go
@@ -6,7 +6,7 @@ import (
 	"regexp"
 	"strings"
 
-	"github.com/github/gh-cli/utils"
+	"github.com/cli/cli/utils"
 )
 
 var remoteRE = regexp.MustCompile(`(.+)\s+(.+)\s+\((push|fetch)\)`)
diff --git a/go.mod b/go.mod
index f0cf8445adc..10648454640 100644
--- a/go.mod
+++ b/go.mod
@@ -1,4 +1,4 @@
-module github.com/github/gh-cli
+module github.com/cli/cli
 
 go 1.13
 
diff --git a/pkg/surveyext/editor.go b/pkg/surveyext/editor.go
index a0c3d29a39c..236344d8415 100644
--- a/pkg/surveyext/editor.go
+++ b/pkg/surveyext/editor.go
@@ -1,7 +1,7 @@
 package surveyext
 
 // This file extends survey.Editor to give it more flexible behavior. For more context, read
-// https://github.com/github/gh-cli/issues/70
+// https://github.com/cli/cli/issues/70
 // To see what we extended, search through for EXTENDED comments.
 
 import (
diff --git a/test/fixtures/prStatus.json b/test/fixtures/prStatus.json
index 5145758349f..d2996b71c6e 100644
--- a/test/fixtures/prStatus.json
+++ b/test/fixtures/prStatus.json
@@ -8,7 +8,7 @@
             "node": {
               "number": 10,
               "title": "Blueberries are a good fruit",
-              "url": "https://github.com/github/gh-cli/pull/10",
+              "url": "https://github.com/cli/cli/pull/10",
               "headRefName": "blueberries",
               "headRepositoryOwner": {
                 "login": "OWNER"
@@ -26,7 +26,7 @@
           "node": {
             "number": 8,
             "title": "Strawberries are not actually berries",
-            "url": "https://github.com/github/gh-cli/pull/8",
+            "url": "https://github.com/cli/cli/pull/8",
             "headRefName": "strawberries"
           }
         }
@@ -39,7 +39,7 @@
           "node": {
             "number": 9,
             "title": "Apples are tasty",
-            "url": "https://github.com/github/gh-cli/pull/9",
+            "url": "https://github.com/cli/cli/pull/9",
             "headRefName": "apples"
           }
         },
@@ -47,7 +47,7 @@
           "node": {
             "number": 11,
             "title": "Figs are my favorite",
-            "url": "https://github.com/github/gh-cli/pull/1",
+            "url": "https://github.com/cli/cli/pull/1",
             "headRefName": "figs"
           }
         }
diff --git a/test/fixtures/prStatusChecks.json b/test/fixtures/prStatusChecks.json
index 8b7def7f97d..922fe8ce748 100644
--- a/test/fixtures/prStatusChecks.json
+++ b/test/fixtures/prStatusChecks.json
@@ -13,7 +13,7 @@
           "node": {
             "number": 8,
             "title": "Strawberries are not actually berries",
-            "url": "https://github.com/github/gh-cli/pull/8",
+            "url": "https://github.com/cli/cli/pull/8",
             "headRefName": "strawberries",
             "reviewDecision": "CHANGES_REQUESTED",
             "commits": {
@@ -39,7 +39,7 @@
           "node": {
             "number": 7,
             "title": "Bananas are berries",
-            "url": "https://github.com/github/gh-cli/pull/7",
+            "url": "https://github.com/cli/cli/pull/7",
             "headRefName": "banananana",
             "reviewDecision": "APPROVED",
             "commits": {
@@ -66,7 +66,7 @@
           "node": {
             "number": 6,
             "title": "Avocado is probably not a berry",
-            "url": "https://github.com/github/gh-cli/pull/6",
+            "url": "https://github.com/cli/cli/pull/6",
             "headRefName": "avo",
             "reviewDecision": "REVIEW_REQUIRED",
             "commits": {
diff --git a/update/update.go b/update/update.go
index 4264ea23c57..42eb5955ff3 100644
--- a/update/update.go
+++ b/update/update.go
@@ -5,7 +5,7 @@ import (
 	"io/ioutil"
 	"time"
 
-	"github.com/github/gh-cli/api"
+	"github.com/cli/cli/api"
 	"github.com/hashicorp/go-version"
 	"gopkg.in/yaml.v3"
 )
diff --git a/update/update_test.go b/update/update_test.go
index 0fdfb4e29f2..bd919f5307a 100644
--- a/update/update_test.go
+++ b/update/update_test.go
@@ -8,7 +8,7 @@ import (
 	"os"
 	"testing"
 
-	"github.com/github/gh-cli/api"
+	"github.com/cli/cli/api"
 )
 
 func TestCheckForUpdate(t *testing.T) {
diff --git a/wix.json b/wix.json
index 38951b10b9a..ec9bd32d11d 100644
--- a/wix.json
+++ b/wix.json
@@ -25,8 +25,8 @@
   "shortcuts": {},
   "choco": {
     "description": "Use GitHub from the CLI",
-    "project-url": "https://github.com/github/gh-cli",
+    "project-url": "https://github.com/cli/cli",
     "tags": "github cli git",
-    "license-url": "https://github.com/github/gh-cli/blob/master/LICENSE"
+    "license-url": "https://github.com/cli/cli/blob/master/LICENSE"
   }
 }