diff --git a/components/footer/FooterList.ts b/components/footer/FooterList.ts
index fd0e36bc369e..32839f49645e 100644
--- a/components/footer/FooterList.ts
+++ b/components/footer/FooterList.ts
@@ -60,10 +60,6 @@ export const initiativeLinks: InitiativeLink[] = [
     label: 'Blog',
     url: '/blog'
   },
-  {
-    label: 'Shop',
-    url: 'https://www.store.asyncapi.com/'
-  },
   {
     label: 'Brand',
     url: 'https://github.com/asyncapi/brand/blob/master/brand-guidelines/README.md'