diff --git a/.helm/starter/templates/awx-deploy.yaml b/.helm/starter/templates/awx-deploy.yaml
index 742ef36b..bbaaeae6 100644
--- a/.helm/starter/templates/awx-deploy.yaml
+++ b/.helm/starter/templates/awx-deploy.yaml
@@ -5,6 +5,14 @@ kind: AWX
 metadata:
   name: {{ .name }}
   namespace: {{ $.Release.Namespace }}
+  {{- with .labels }}
+  labels:
+    {{ . | toYaml }}
+  {{- end }}
+  {{- with .annotations }}
+  labels:
+    {{ . | toYaml }}
+  {{- end }}
 spec:
 {{- /* Provide custom persistent volumes configs if enabled */}}
 {{- include "spec.storageClassNames" $ }}
diff --git a/README.md b/README.md
index 6ab7fc3a..630c3e63 100644
--- a/README.md
+++ b/README.md
@@ -252,6 +252,8 @@ AWX:
 |---|---|---|
 | `AWX.enabled` | Enable this AWX resource configuration | `false` |
 | `AWX.name` | The name of the AWX resource and default prefix for other resources | `"awx"` |
+| `AWX.annotations` | add annotations to the AWX resource | `{}` |
+| `AWX.labels` | add labels to the AWX resource | `{}` |
 | `AWX.spec` | specs to directly configure the AWX resource | `{}` |
 | `AWX.postgres` | configurations for the external postgres secret | - |