diff --git a/includes/abstracts/abstract-wc-product.php b/includes/abstracts/abstract-wc-product.php
index afd1e417f9..0411ff9477 100644
--- a/includes/abstracts/abstract-wc-product.php
+++ b/includes/abstracts/abstract-wc-product.php
@@ -1494,7 +1494,7 @@ public function is_on_sale( $context = 'view' ) {
 				$on_sale = false;
 			}
 
-			if ( $this->get_date_on_sale_to( $context ) && $this->get_date_on_sale_to( $context )->getTimestamp() < current_time( 'timestamp', true ) ) {
+			if ( $this->get_date_on_sale_to( $context ) && $this->get_date_on_sale_to( $context )->getTimestamp() + DAY_IN_SECONDS < current_time( 'timestamp', true ) ) {
 				$on_sale = false;
 			}
 		} else {