diff --git a/.github/workflows/release-please.yml b/.github/workflows/release-please.yml
new file mode 100644
index 0000000..6186793
--- /dev/null
+++ b/.github/workflows/release-please.yml
@@ -0,0 +1,18 @@
+# .github/workflows/release-please.yml
+name: release-please
+on:
+  push:
+    branches:
+      - main
+  schedule:
+    - cron: '1 0 * * *'
+
+permissions:
+  contents: write
+  pull-requests: write
+
+jobs:
+  release-please:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: googleapis/release-please-action@v4
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 0907d91..0f72ab8 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -3,7 +3,7 @@ name: Publish to PyPI
 on:
   push:
     tags:
-      - 'v*.*.*'
+      - 'django-helusers-v*'
 
 jobs:
   build-and-publish:
diff --git a/.release-please-manifest.json b/.release-please-manifest.json
new file mode 100644
index 0000000..ed21d28
--- /dev/null
+++ b/.release-please-manifest.json
@@ -0,0 +1,3 @@
+{
+  ".": "0.13.0"
+}
diff --git a/release-please-config.json b/release-please-config.json
new file mode 100644
index 0000000..bad7cfd
--- /dev/null
+++ b/release-please-config.json
@@ -0,0 +1,25 @@
+{
+  "bootstrap-sha": "fe9af68b60e8958176af285269e95396cee5208d",
+  "sequential-calls": true,
+  "packages": {
+    ".": {
+      "release-type": "python",
+      "package-name": "django-helusers",
+      "changelog-sections": [
+        {"type": "feat", "section": "Features"},
+        {"type": "fix", "section": "Bug Fixes"},
+        {"type": "perf", "section": "Performance Improvements"},
+        {"type": "deps", "section": "Dependencies"},
+        {"type": "revert", "section": "Reverts"},
+        {"type": "docs", "section": "Documentation"},
+        {"type": "style", "section": "Styles", "hidden": true},
+        {"type": "chore", "section": "Miscellaneous Chores", "hidden": true},
+        {"type": "refactor", "section": "Code Refactoring", "hidden": true},
+        {"type": "test", "section": "Tests", "hidden": true},
+        {"type": "build", "section": "Build System", "hidden": true},
+        {"type": "ci", "section": "Continuous Integration", "hidden": true}
+      ]
+    }
+  },
+  "plugins": ["sentence-case"]
+}